Related Links
Have you ever thought about wearing your game day apparel to class or the office? Could you ever imagine your colleagues chanting your team’s fight song during work hours or classmates arriving to class covered in black and gold body paint? If you are looking for an excuse to support your team not only on game day, look no further than College Colors Day.  It’s so easy, anyone can do it. 

Want to know how to participate?

On Friday, August 31, show your school spirit by wearing anything black and bold - and we mean anything: hats, earrings, T-shirts, ties, watches or something that shows support for your beloved Buffs.
Be sure to make a stop by the campus bookstore or local retailer for all of your College Colors Day merchandising needs.

Think of College Colors Day as an excuse to throw a preseason tailgate party, have a friendly inter-office competition between rival schools for the upcoming season, or just a reason to support the team that has brought you excitement over the years.  No matter what the reason, be sure to celebrate this national holiday with America’s 173 million college football fans and, wear your Buffs colors wherever you are, on Friday, August 31.

College Colors Day, which is organized by The Collegiate Licensing Company (CLC), a division of IMG College, celebrates the kick-off of the college football season and promotes higher education – celebrating the achievements of colleges and universities by putting the spirit and traditions of the college experience at the center of national attention.   

This year, College Colors Day is bigger than ever: with 200 universities, the NCAA, and thousands of stores representing the nation’s top retailers participating.  Indeed, on August 31st, College Colors Day will be hard to miss.

There are several ways college fans can get involved including:

  • Corporate Tailgate Sweepstakes– Companies that register online at to participate will be automatically registered for a chance to win a $500 gift card towards an office tailgate party. 
  • Classroom Sweepstakes–Teachers who register their classroom or school to participate in College Colors Day will be automatically entered to win a $500 gift card. Two $250 American Express gift cards will be given to the runners-up in the drawing.
  • Fan Photo Contest on Facebook– College fans who submit a photo to will be entered to win weekly American Express gift cards. Grand prize winners will also be selected. 

For more information on College Colors Day 2012, please visit or

About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and represents nearly 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visit or