Matt Biggers joined the University of Colorado on July 5, 2012 as the Associate Athletic Director of External Affairs and Chief Marketing Officer. He came to Colorado after 17 years in the NBA.
Biggers, 40, duties at CU include overseeing marketing and promotions, the ticket office and all digital assets including CUBuffs.com. He also collaborates in the staging of special events, with Buffalo Sports Properties (BSP), BuffVision, as well as with the sports information department and the CU Foundation, the school's fund-raising arm.
Prior to his current position, he was the Senior Vice President of Marketing and Communications for the New Orleans Hornets. He was hired by the Hornets in 2007 as the Vice President of Marketing and Communications, before being promoted the following year. Biggers oversaw the organization’s marketing, advertising, branding, creative services, events, game operations, media relations and broadcasting.
Biggers' most demanding professional challenge undoubtedly came in "The Big Easy." In his first year in New Orleans, the Hornets set a club record for their time in New Orleans for most sellouts in a season (2007-08), and then broke that record the following season. But reaching and surpassing those marks was not easy.
When the Hornets returned to New Orleans after a two-year displacement to Oklahoma City following Hurricane Katrina, the season ticket base was fewer than 5,000. Biggers spearheaded drives that took season ticket sales to over 10,000 in 2008-09 - the largest increase in the NBA. He received the Hornets' "Coach of The Year" award in 2009, an acknowledgement from the team's senior executive peers given to the organizational leader who best exemplifies his/her team's mission and values.
Also under trying circumstances, the Hornets were challenged to reach the 10,000 season ticket mark again in the 2011-12 campaign. The NBA was dealing with a work stoppage and the New Orleans franchise was seeking to secure local ownership, a long-term lease agreement with the state and was facing the imminent departure of star point guard Chris Paul to the Los Angeles Clippers. Instrumental in that drive was the campaign "I'm In." The campaign included a “100 Events In 100 Days” initiative and proved to be a surprising success in the community, with the Hornets accomplishing the improbable and reaching their 10,000 season ticket goal.
Biggers’ first NBA experience came with the Orlando Magic and RDV Sports, where he spent 12 years and left as the Director of Marketing for the Magic. His responsibilities with the Magic included overseeing all of the marketing, advertising, branding, game presentation and events. While in Orlando, he also worked as an Operations/Marketing Assistant for the Orlando Predators (Arena Football) and served on the boards of the Florida Children's Hospital and the Heart of Florida United Way Promotions Committee.
He is married to the former Robyn Winokur and has two daughters, Peyton (10) and Avery (7). Biggers was born on November 9, 1971 in Columbus, Ohio but moved to Florida at age 3 with his family. He remained in the South for his higher education, earning a bachelor’s degree in Business Administration Management from Appalachian State University in May 1994 and a Master of Science in Sport Management from Georgia Southern University in December 1995.
His previous work in collegiate athletics includes serving as a student assistant coach for the Appalachian State baseball team and as vice president of that school's men's club volleyball team. He also volunteered in sports media relations at Georgia Southern and worked as an event assistant for the Florida Citrus Bowl.