David Plati is in his 32nd year as the athletic department's director of sports information, and his 38th year overall in CU's Sports Information Office. He was promoted to assistant athletic director for media relations on July 1, 1988, and attained associate athletic director status in August 2005.
Plati, 55, was named the 13th full-time sports information director in CU history on July 24, 1984, after serving for three years as the assistant SID. The youngest SID in the nation at the time of his hiring, he previously worked as a student assistant and statistician after coming to CU as a freshman in 1978. Only six people have served in the role since 1952, with Plati’s tenure in the position the longest in school annals; he was recognized in 2009 with the College Sports Information Directors of America (CoSIDA) Quarter Century of Service award.
His primary responsibilities are with the football, skiing and men’s golf programs, though he oversees the sports information efforts for all sports, and at one time or another has personally handled nine sports during his CU career. He has easily worked over 1,500 CU events: 419 football games including the last 377 dating to the 1983 finale, the longest active streak by any SID in the nation.
He has coordinated numerous successful promotional campaigns and public relations programs for student-athletes and coaches. Plati has written two books on CU football, the first about the school’s 1990 national championship, and the second published in 2008, Colorado Football Vault, a coffee table style book with an awesome collection of photographs and reproduced keepsakes. In 2005, the Denver Buff Club recognized him as its “MVB” choice (Most Valuable Buff).
The Football Writers Association of America has recognized CU’s sports information office six times during his tenure, three times for an outstanding press box operation (1987, 1992, 1997; schools were eligible only every five years), and now thrice with the FWAA’s Super 11 award (2010, 2013, 2014) for all-encompassing efforts with the nation’s football media.
Plati is also an adjunct instructor in CU’s School of Journalism, teaching a sports media relations class for the last 14 years, and since April 2001 has been CU’s representative on the board of directors of the Colorado Chapter of the National Football Foundation and College Hall of Fame. In 2006, he became a member of the District 7 Screening Committee for the Hall. In 2009, he was appointed to the board of the Colorado Golf Hall of Fame, and in 2010, he was named to the board of the Colorado Rock & Roll Museum and Hall of Fame.
In 2015, Plati was a recipient of the Robert L. Stearns Award, presented to current members of the CU-Boulder faculty and staff for extraordinary achievement or service to the university.
While attending CU, Plati served four years as the information director for the Rocky Mountain Athletic Conference. He also worked for the Colorado Golf Association and for the Rocky Mountain News.
He spent his senior year in college (1982) as the public relations director with the triple-A Denver Bears Baseball Club of the American Association. He has been a member of the Denver Broncos statistics crew since 1980, creating and maintaining miscellaneous stats (he received game balls from the NFL team for their back-to-back Super Bowl wins). He has worked 363 Bronco games through the 2014 season, and among the many innovative numbers he is credited with first charting was “scoring percentage inside-the-20,” which is now commonly known as the red zone. In the 1980s, he worked as a statistician for TBS for NBA telecasts, creating a wave of now commonplace statistics, and continues to work freelance for several networks, both television and radio, in a similar capacity. In 2004, he was appointed by major league baseball to serve as one of two official scorers for the Colorado Rockies baseball team, and has scored over 250 games.
Plati was the Hula Bowl's director of game week communications for four years (1995-98). He has also worked five BCS National Championship games (2002-06-09-10-13 seasons), the inaugural College Football Playoff title game (2014 season), five Rose and two Fiesta bowls for a grand total of 35 postseason bowl games when including CU’s 18.
He has worked as the media relations liaison for the Bolder Boulder 10K since 1987, and also served as the media relations assistant for the Colorado Open Golf Tournament for 12 years (1980-91). He was the media coordinator for the 1985, 1989 and 1996 NCAA West Regionals, and was the local media coordinator and NCAA liaison for the 1990 Final Four, all in Denver.
He graduated with a bachelor's degree in public relations, along with a minor in geography, from CU in 1982. He was a member of the journalism student council and wrote for The Campus Press.
Born April 19, 1960 in New Rochelle, N.Y., Plati graduated from Woodlands High School (Hartsdale, N.Y.) in 1978, where he lettered in football and golf (and was also the school's SID his senior year). In 1984, he was awarded an “Honorary C” for his service to Colorado athletics. An avid golfer, he won the 2005 Rocky Mountain Golf Writers Association fourth annual tournament. One of his proudest moments in his CU career came when late golf coach Mark Simpson asked him to present him for induction at Simpson’s Golf Coaches Hall of Fame induction ceremony in January, 2005. He is also an avid concert goer, having attended some 350-plus in his lifetime (led by 33 Jimmy Buffett performances). His younger brother (Mark, a top music engineer) was nominated for two Grammy Awards with David Bowie in 1998 (he was a guitarist in Bowie’s band for five years), and also engineered the Song-of-the-Year for 1997 (Shawn Colvin's "Sunny Came Home").