BENICIA, Calif. – Muscle Milk, a valued partner of the University of Colorado athletic department, last week announced its parent company, CytoSport, will launch limited edition collegiate branded bottles for the Buffaloes, one of just nine bottles produced by the company nationwide.
“Our commemorative collegiate bottles are a great way to showcase our continued commitment to college athletics,” CytoSport CMO Nikki Brown said. “We are able to bring these unique partnerships to life and allow fans and students to grab their favorite protein beverage and represent their school.”
The 14 oz. ready to drink limited edition themed bottles will be available at retail outlets in and around the CU Boulder campus through December. The Buffaloes and CytoSport are in talks to launch a social campaign around the project, as well.
ABOUT Muscle Milk
Muscle Milk Ready-to-Drink is a protein-enhanced functional beverage that helps promotes workout recovery, lean muscle growth and sustained energy. Muscle Milk takes the guesswork out of high performance nutrition, delivering a precise blend of premium proteins, complex carbohydrates, functional fats and vitamins and minerals. CytoSport, the maker of Muscle Milk, is the largest sport nutrition company in the U.S. and offers a complete line of protein-enhanced powders, shakes and bars. Muscle Milk was named Ready-to-Drink Beverage of the Year by bodybuilding.com, Best Functional Beverage and Beverage of the Year by BevNet and Company of the Year by Beverage Forum, presented by Beverage Marketing Corporation and Beverage World.