Colorado University Athletics

WHY PARTNER WITH US?

The Colorado Buffaloes brand is one of the most recognized in all of sports. As the oldest and most successful collegiate program in the region with one of the Rocky Mountain Region's largest followers - 1,335,000 people. Nationally, the Colorado Buffaloes reach over 5.6 Million fans. Overall, from Denver to Boulder and across Colorado, Buffs fans, attendees and alumni are family oriented and tend to earn a higher income, own their own homes and are better educated than the general population in the Denver designated market area.

Gender
32% Female
68% Male

Income
33% of Buffs fans have a household income of $100,000+

Home Owner
83% own their residence
66% have a home value above $200,000

Education
72% have attended college or have a Bachelor's or post-graduate degree

Age
63% of CU fans are adults 18-54
66% of CU fans are married

ALUMNI BREAKDOWN:
Total Alumni = 243K
In-State Alumni:

  1. Denver (40K)
  2. Boulder (30K)
  3. Longmont (6.5K)
  4. C. Springs (4K)

Out-of-State Alumni:

  1. California (24K)
  2. Texas (6.5K)
  3. Washington (5.5K)
  4. New York (5.5K)

FAN BREAKDOWN:
Total Fans = 1.3 MILLION
In-State Fan:

  1. Denver (223.5K)
  2. Boulder (167.5K)
  3. Longmont (36.5K)
  4. C. Springs (22.5K)

Out-of-State Fan:

  1. California (148K)
  2. Texas (40.5K)
  3. Washington (32.5K)
  4. New York (32.5K)
  5. Illinois (30.5K)

By Market:

  1. Chicago (26.5K)
  2. Seattle (24.5K)
  3. New York (23K)
  4. Boston (17.5K)
Source: Scarborough Sports Marketing; Sports Property Index